In today’s evolving market landscape, traditional marketing strategies face increasing challenges, prompting seed companies in Nigeria to turn to social media platforms for enhanced and cost-effective visibility and connection to their customers. In this digital world, where end users and consumers are seamlessly connected online, seed companies are realizing the immense potential of social media to enhance their marketing efforts and reach a broader audience.
Initially met with skepticism, seed companies are now seeing measurable success through targeted online campaigns facilitated by the Collaborative Seed Programme (CSP) over the last 2 years. Even at this, navigating the intricacies of social media can be daunting for these companies. Here, partners within the Seed Company Marketing and Promotion (SCMP) topic of the CSP step in, providing training and essential support to navigate and leverage the full potential of social media platforms to collaborating companies.
CSP support to companies’ marketing strategies
The SCMP team has significantly reshaped the marketing strategies of these seed companies, providing targeted digital support and capacity building on how to manage their online presence. The initial concerns regarding technical issues around account management, content creation, and customer engagement on these platforms have diminished considerably.
Recognizing the potential of social media the company representatives acknowledged a lack of expertise in creating compelling profiles and crafting engaging marketing messages. Through dedicated training, coaching, and ongoing support, the CSP team successfully shifted their mindset. Companies began investing in capturing quality images, utilizing the meta business suite on Facebook for efficient page management across platforms, and responding promptly to customer inquiries.
Real value from investing in social media marketing
Targeted digital marketing campaigns resulted in a substantial increase in sales, and revenue, empowering companies to build comprehensive customer databases, and strengthen customer engagement. This success also enhanced the skills of sales and marketing teams in leveraging various tools for social media promotion.
Seed companies now acknowledge the crucial role of digital marketing in promoting quality seeds. These collective efforts have not only transformed marketing approaches but also facilitated the development of a robust online presence, and consideration of sustainability measures.
As seed companies continue to harness the power of digital marketing, they chart the course of reshaping their business. Digital seed marketing has taken its roots to drive online seed awareness, and sales, also increasing farmers’ access to quality seed.
