Edima Etudor

At Sahel Consulting Agriculture and Nutrition Limited, Edima Etudor works on the Collaborative Seed Programme (CSP). In addition to providing technical assistance and facilitating stakeholder engagement, She supports program implementation through content curation on programme activities and strategic marketing and sales of seeds across digital platforms.

Edima is passionate about using modern mass media tools to educate the public on current digital trends and how they can incorporate them into their businesses. She holds a Media and Communication Studies degree from Afe Babalola University, Ado-Ekiti, Nigeria, focusing on public relations, advertising, and digital marketing.

Edima has completed several courses with Google, including the “Digital Skills for Africa Certification” in 2018, which covered building a web presence, using analytics to track web traffic, and best practices in content marketing strategy and the use of ad campaigns. She also obtained the “Google Ads Display Certification” in 2020, which covered campaign strategy, growing business with Google Ads, and messaging strategy for effectiveness.